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TRANSCEIVER OF COMPARABLE CAPABILITIES SOLD FOR 1,150.  BOTH ARE 1964 ERA
PRICES.  WITH A RANGE OF QUALITY AND AFFORDABLE RADIOS, SWAN WAS A LEADER
AMONG SEVERAL COMPETING BRANDS.  TWO STANDOUT COMPETING PRODUCTS INCLUDED
THE HALLICRAFTERS SR 150 TRANSCEIVER WITH POWER SUPPLY FOR 750 AND A
HEATHKIT SB 300 RECEIVER WITH THE SB 400 TRANSMITTER SELLING FOR 665.  SWAN
RADIOS PRODUCTION SWAN WAS A LEADING MANUFACTURER OF HAM RADIOS AND
ACCESSORIES FOR OVER 20 YEARS, WITH A LARGE CUSTOMER BASE THAT STRETCHED
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ACROSS THE WORLD.  IN 1967, AT THE HEIGHT OF THEIR POPULARITY, THE
WORKFORCE WAS IN THE RANGE OF AROUND 160 EMPLOYEES, AND THE MANUFACTURING
SITE PRODUCED OVER 400 RADIO TRANSCEIVERS PER MONTH.  SWAN EXPERIENCED A
RAPID EXPANSION OF ITS WORKFORCE DUE TO AN INCREASED DEMAND FOR THEIR
RADIOS AND ACCESSORIES.  RADIOS WERE BUILT BY A VERY ORDERLY AND QUALITY
ORIENTED WORKFORCE.  HERBERT JOHNSONS PRIORITY WAS ATTENTION TO DETAIL, AND
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